Updated September 2023 – appended TIK TOK size info

In the visually driven world of social media, images play a pivotal role in grabbing attention, conveying messages, and enhancing engagement. However, each social media platform has its own set of guidelines and specifications for image sizes and formats. This article serves as your ultimate social media image cheat sheet, providing you with the optimal image sizes for the most popular social media platforms, ensuring your visuals look their best wherever they appear.

Social media image cheat sheet
social media image

Social Media Image Cheat Sheet

Quick reference for creating images for social media.

facebook icon

Facebook Page Photo Sizes

Type Minimum Dimensions Optimal Dimensions Notes
Page Cover Photo
400 x 150
1200 x 674
Group Cover
1640 x 846
Event Cover
1200 x 628
1920 x 1005
Profile Picture
170 x 170
340 x 340
image fits in a cropped circle
Link Image
600 x 315
1200 x 630
1.91:1 ratio
Photo Post width
720
1200
2:3 ratio
Photo Viewer Max
2048 x 2048 max
Instagram icon

Instagram Photo Sizes

Type Minimum Dimensions Optimal Dimensions Notes
Profile Photo
110 x 110
320 x 320
image fits in a cropped circle
Story Image
540 x 960
1080 x 1920
9:16 ratio
Photo Post
1080 x 566
1080 x 1080
1080 x1350 max
Linkedin

LinkedIn Photo Sizes

Type Minimum Dimensions Optimal Dimensions Notes
Profile Banner
1584 x 396
4:1 ratio
Profile Photo
200 x 200
400 x 400
Update/blog Post
600 x 314
1200 x 628
1.91:1 ratio
Page Cover
1128 x 191
2256 x 382
File size less than 2Mb
Page Logo
300 x 300
300 x 300
File size less than 4Mb
twitter icon

Twitter Photo Sizes

Type Minimum Dimensions Optimal Dimensions Notes
Header
1500 x 500
Profile Photo
200 x 200
400 x 400
image fits in a cropped circle
Tweeted Image
600 x 335
1200 x 675
any height when clicked
Twitter Card (link)
600 x 314
1200 x 628
1.91:1 ratio
pinterest

Pinterest Photo Sizes

Type Minimum Dimensions Optimal Dimensions Notes
Profile Photo
180 x 180
600 x 600
Pins
600 x 600
1000 x 1500
Max 1000 x 2100
Profile Cover
800 x 450
1920 x 1080
10MB image, 2GB Video max
5771788

YouTube Photo Sizes

Type Minimum Dimensions Optimal Dimensions Notes
Channel Art
1546 x 423
2560 x 1440
Video Thumbnail
640 x 360
1280 x 720
Channel Icon
800 x 800

Tik Tok:

  • Profile Picture: 200 x 200 pixels
  • Video: 1080 x 1920 pixels

Tips for Optimizing Social Media Images:

  1. Maintain Quality: Use high-resolution images to avoid pixelation when viewed on larger screens or devices.
  2. Be Consistent: Maintain a consistent visual identity across all platforms by using similar imagery, colors, and logos.
  3. Use the Right Format: JPEG is suitable for photographs, while PNG is better for images with transparency.
  4. Test and Adjust: Preview how your images appear on different devices and adjust them as needed to ensure they look good everywhere.
  5. Stay Updated: Social media platforms occasionally update image size requirements, so stay informed about any changes.

Conclusion:

Optimizing your images for each social media platform is crucial for maintaining a professional and cohesive online presence. This cheat sheet provides you with the necessary specifications to ensure your visuals are displayed in the best possible way, regardless of the platform or device. By adhering to these guidelines, you can enhance the visual appeal of your profiles, posts, and ads, making them more engaging and effective in conveying your message to your audience.

Remember, a picture is worth a thousand words, so make sure your images are speaking loudly and clearly by optimizing them for every platform!

see also: What Are Marketing Funnels?. Photography Tips For Selling Online