Updated September 2023 – appended TIK TOK size info
In the visually driven world of social media, images play a pivotal role in grabbing attention, conveying messages, and enhancing engagement. However, each social media platform has its own set of guidelines and specifications for image sizes and formats. This article serves as your ultimate social media image cheat sheet, providing you with the optimal image sizes for the most popular social media platforms, ensuring your visuals look their best wherever they appear.
Social Media Image Cheat Sheet
Quick reference for creating images for social media.
Facebook Page Photo Sizes |
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Type | Minimum Dimensions | Optimal Dimensions | Notes |
---|---|---|---|
Page Cover Photo |
400 x 150 |
1200 x 674 |
|
Group Cover |
1640 x 846 |
||
Event Cover |
1200 x 628 |
1920 x 1005 |
|
Profile Picture |
170 x 170 |
340 x 340 |
image fits in a cropped circle |
Link Image |
600 x 315 |
1200 x 630 |
1.91:1 ratio |
Photo Post width |
720 |
1200 |
2:3 ratio |
Photo Viewer Max |
2048 x 2048 max |
Instagram Photo Sizes |
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Type | Minimum Dimensions | Optimal Dimensions | Notes |
---|---|---|---|
Profile Photo |
110 x 110 |
320 x 320 |
image fits in a cropped circle |
Story Image |
540 x 960 |
1080 x 1920 |
9:16 ratio |
Photo Post |
1080 x 566 |
1080 x 1080 |
1080 x1350 max |
LinkedIn Photo Sizes |
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Type | Minimum Dimensions | Optimal Dimensions | Notes |
---|---|---|---|
Profile Banner |
1584 x 396 |
4:1 ratio |
|
Profile Photo |
200 x 200 |
400 x 400 |
|
Update/blog Post |
600 x 314 |
1200 x 628 |
1.91:1 ratio |
Page Cover |
1128 x 191 |
2256 x 382 |
File size less than 2Mb |
Page Logo |
300 x 300 |
300 x 300 |
File size less than 4Mb |
Twitter Photo Sizes |
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Type | Minimum Dimensions | Optimal Dimensions | Notes |
---|---|---|---|
Header |
1500 x 500 |
||
Profile Photo |
200 x 200 |
400 x 400 |
image fits in a cropped circle |
Tweeted Image |
600 x 335 |
1200 x 675 |
any height when clicked |
Twitter Card (link) |
600 x 314 |
1200 x 628 |
1.91:1 ratio |
Pinterest Photo Sizes |
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Type | Minimum Dimensions | Optimal Dimensions | Notes |
---|---|---|---|
Profile Photo |
180 x 180 |
600 x 600 |
|
Pins |
600 x 600 |
1000 x 1500 |
Max 1000 x 2100 |
Profile Cover |
800 x 450 |
1920 x 1080 |
10MB image, 2GB Video max |
YouTube Photo Sizes |
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Type | Minimum Dimensions | Optimal Dimensions | Notes |
---|---|---|---|
Channel Art |
1546 x 423 |
2560 x 1440 |
|
Video Thumbnail |
640 x 360 |
1280 x 720 |
|
Channel Icon |
800 x 800 |
Tik Tok:
- Profile Picture: 200 x 200 pixels
- Video: 1080 x 1920 pixels
Tips for Optimizing Social Media Images:
- Maintain Quality: Use high-resolution images to avoid pixelation when viewed on larger screens or devices.
- Be Consistent: Maintain a consistent visual identity across all platforms by using similar imagery, colors, and logos.
- Use the Right Format: JPEG is suitable for photographs, while PNG is better for images with transparency.
- Test and Adjust: Preview how your images appear on different devices and adjust them as needed to ensure they look good everywhere.
- Stay Updated: Social media platforms occasionally update image size requirements, so stay informed about any changes.
Conclusion:
Optimizing your images for each social media platform is crucial for maintaining a professional and cohesive online presence. This cheat sheet provides you with the necessary specifications to ensure your visuals are displayed in the best possible way, regardless of the platform or device. By adhering to these guidelines, you can enhance the visual appeal of your profiles, posts, and ads, making them more engaging and effective in conveying your message to your audience.
Remember, a picture is worth a thousand words, so make sure your images are speaking loudly and clearly by optimizing them for every platform!
see also: What Are Marketing Funnels?. Photography Tips For Selling Online